A fundraiser for Stand With Minnesota

Building a LinkedIn Presence

LinkedIn without
the cringe

Don’t love the spotlight? You’re not alone. But in today’s world, your digital presence speaks before you do — and LinkedIn remains one of the most powerful platforms for career visibility, opportunity and trust.

Don’t believe me?

-98% of employers research candidates online.
-47% say they’re less likely to interview someone they can’t find.
-70% of employers say that a personal brand is more important than a resume.

You don’t have to post every day or become a thought leader. You do need a profile that tells people what you do, what you want, and who you are.

This session will cover:

-The bare minimum every professional should have
-How to show up authentically (without sounding salesy or fake)
-Basic LinkedIn tips + tricks for getting better results
-Building community through LinkedIn
-Q+A

February 12
11:30 a.m.- 1 p.m. MST
Zoom

Topic: How to “do” LinkedIn for personal brand + credibility

Cost: Suggested $20 donation to Stand With Minnesota

Who should attend:

  • Folks who know they should be more active on LinkedIn but struggle with getting started

  • High achievers who want a good reputation but don’t want to be a thought leader or influencer

  • Corporate folks, entrepreneurs + job seekers

    All are welcome.

How to register

  1. Make a donation to Stand With Minnesota.*

  2. Register here.

  3. Check your spam folder for a Zoom email + link

*I’m not checking to confirm that you actually donate. But it’s -1,000 karma points if you attend without donating.

Frequently Asked Questions

  • I surely am not. I’m a shy gal with loads of anxiety. Social media gives me hives. And also I know that building a reputation is critical to having professional success. So I do it anyway.

  • Not much! But I have been learning and posting for my own business for 4+ years.

    And I build brands professionally, so I know a lot about messaging, positioning and amplifying ideas.

  • Great! Join the club. You still have to do it, sorry.

  • Nope! I don’t help individuals with their LinkedIn profiles (I only work with brands and their executives.)

    I’m just sharing some helpful info and encouragement to raise money for Minnesota.

  • Yes, I’ll do my best to email a recording. But I might be slow and it might be janky. Please be patient.

  • If they’re cool, they’ll should definitely support your desire to grow your personal brand.

    Your brand benefits them:

    82% of people are more likely to trust a company when its senior executives are active on social media (Entrepreneur).

    84% of consumers believe that a company’s reputation is influenced by employee personal brands (Forbes).

    Consider asking them to pay for this class, or at the very least give you the time during the workday.

    Maybe get a group of a friends or coworkers to attend together!

Hello, I’m Alison.

I’m on a mission to help trailblazing leaders and nontraditional changemakers get a seat at the table.

After a career helping executives and brands build their reputations, I’m sharing all my secrets for crafting credibility and increasing your visibility so you can have the life you want.

Learn more about me.