Podcast episode: She’s Busy AF

And the award goes to…your brand!

If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD!

In this podcast episode, Brand Good Time founder and marketing expert Lauren Loreto interviewed Indigo Comms owner Alison Meyer about utilizing awards as a PR strategy for brand visibility.

They also take a spin through Taylor Swift and People’s Sexiest Man as examples of covert PR campaigns.

With extensive experience in marketing and PR, Alison explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased visibility and networking opportunities.

Alison offers practical advice on applying for awards, choosing the right ones, and being strategic about the process.

The episode is a guide for business owners on using awards to enhance their brand's reputation and recognition.